Friday, June 5, 2009

Spoken Word eFlyer by Juan Roberts


These are a few pieces done for a local arts organization. You know the scenario -- limited to no funds and big needs. I have been contributing to Laity efforts for almost a year, but with not many results.

The SLAM promos were fun. I used a collection of borrowed images to create muted dramatic imagery. I took the photos, modified them with textures and color to provide a visual palette for very straight forward text. They wanted to convey a lot of information -- a lot, but I found a way to capture the tone of the event, give significant space to the title and the features of the event.

The image in the promo on the left was never approved by the talent, so it was never saw the light of day ... until now ... I like the piece. A series of 4 were completed in 1 day. When I have freedom to create what I want, things move rapidly.

The promos were used virally. Not sure of it really caught on. I went to a couple of the SLAM events. Turns out that the promos were actually better than the actual product -- it happens. Such is the life of a non-profit and volunteering. 

C'est la vie

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